How to Open a Financially Successful Specialty Retail & Gourmet Foods Shop by Sharon L. Fullen & Douglas R. Brown

Author:Sharon L. Fullen & Douglas R. Brown
Language: eng
Format: epub
Tags: shop, open, operate, gourmet food, specialty, retail, successful, business plan, food safety, pricing, customers, sales, employees, marketing
Publisher: Atlantic Publishing
Published: 2013-04-17T00:00:00+00:00

Your Advertising Effectiveness

For a retail operation, it can be very difficult to figure out which advertising brought in new customers. Did they find you in the Yellow Pages or see your newspaper ad? You need to build in ways to gather this information into your campaigns whenever possible. Without knowing how they found you, it becomes more difficult to eliminate the non-productive advertising and increase the productive types. Below are a few ways to see which ads are working for you:

• Ask your customers how they found you.

• Provide a form on your Web site for customers to fill out.

• Over the counter, periodically have staff ask people as they ring up their order. Keep a simple running tally.

• Include a postage-paid reply card when packaging orders.

• Include a reply card that, when brought back completed, they get a discount or freebie.

• Ask and record when taking phone or face-to-face custom orders.

• Set up automatic data gathering mechanisms. Use unique e-mail addresses and unique phone numbers for specific promotions.

• Coupons with codes indicating when and where they where printed and/or distributed.

Taking time to learn what ads are drawing best will help you make critical budgeting decisions. You won’t have to assume that your billboards are working when in fact it is the door hangers.

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.